Studies of market, brand and advertising

BRAND IMAGE TEST

This test allows you to know the consumer perception (child or adult) of one product brand: the level of brand awareness, assessment of the corporate logo or other corporate contributions of a commercial nature, regarding the brand and the consumer, the image that it conveys, as well as brand awareness and image conveyed by competing products, and so on.

PRE AND POST ADVERTISING TEST

These tests analyse the perceptions and assessments of consumers (children and adults) in relation to one or more advertisements or advertising campaigns. These studies help to assess the effectiveness of advertising before its launch and allow you to analyse its success if the campaign is actually carried out.

STUDY OF PRODUCT ACCEPTANCE BY THE SPANISH MARKET

A study with children and / or adults to measure the degree of acceptance and the attractiveness of a product in relation to the competition, such as the strengths and weaknesses (product, price, packaging, ...) Infantile arguments to stand out in the communication, ...

DOCUMENTARY STUDY OF THE COMPETITION

The locating and studying of certain types of products on the market. Retrospective or updated studies can be carried out. This type of analysis is often helpful to a company when its objective is to get new ideas and design parameters within a specific range of products.