Toy Market Observatory

WHAT IS THE OMJ?

The Toy Market Observatory (OMJ) is a competitive intelligence system that supplies advances, adapted information to the companies in the sector, helping them with the formation and implementation of business strategies. In this way the observatory supplies, the companies using the services, with specialised instuments that they can count on to guide their planning, be it, short, medium or long term, with the goal of improving their competitive position in both the national and international marketplacce. It is and information management system based on a panel made up of the most representative companies and businesses of the sector. They systematically and periodically supply information about the developments and expectations on a wide range of variables in the field of business managament.

HOW TO PARTICIPATE?

The companies that would like to participate in the observatory only have to complete the Panel Accesion Questionnaire and three further questionnaires that will be sen to them through the year.

CONFIDENTIALITY: AIJU guarantees that ther will be no spreading, publication or comunication of the information supplied to the OMJ by the participating companies. Besides wanting to uphold its image, the Institute offers the posibility to make a contract of confidentiality regarding the offered information. The information given in the questionnaires is untraceable and this guaranteed through a system and restricted codes at every step of the analysis process.