Toys and games guide

The AIJU Toys and Games Guide is published by AIJU each year, with a twofold objective:

- To serve the industry as a means to enhance and diffuse the quality and design of good toys marketed in Spain.

- To provide consumers with detailed and useful information on quality games and toys that have proved to be appropriate for the recreational and educational needs of our children.

The AIJU Toys and Games Guide has been annually published in the month of November since 1991. The 300,000 copies, printed each year are distributed to consumers through toy libraries, infant schools, paediatricians’ consultancies, consumer offices and other entities of cultural and ludic interest.

The Guide recommends a wide selection of toys that consumers can find on the market. This selection comes from conducting rigorous studies, on the one hand, the toy must comply with safety standards EN-71: 1988, and on the other, a pedagogical study is conducted in order to assess the following criteria: value of the game, duration, reactions of children and parents, versatility, design and packaging, potential for learning following the ESAR system, clarity and presentation of the instructions, accessibility of the toy, interest regarding specific sensory stimuli, and so on.

The guide is produced according to quality criteria and incorporates information and assessments on the general usefulness of the toys, their suitability for children with disabilities and their appropriate uses in the school environment.

In addition to the printed edition, it is also available on the Internet www.guiadeljuguete.com in English and Spanish, and has been adapted for people with visual impairments.

In addition, AIJU has created a distinctive new logo that demonstrates the recommendation of a product in a given edition. The aim of this is that the manufacturers or distributors of the products, recommended in the Guide, can include it on their packaging, in their catalogues and advertising, provided that it is exclusively associated with products included in the Guide. Its ultimate purpose is to provide added value to products, enriching the perception that the consumer may have of them.